Hey y’all! I am so excited to be sharing this post with you today! It is so fun to share my outfits and beauty favorites and all of that fun stuff on here, but there is something about sharing real, helpful information that is SO rewarding for me. Today, we’re going to be chatting about how to use social media to grow your blog. I’ve teamed up with a few amazing gals to tackle a few different social media platforms, so be sure to check out their posts as well. Here on DA, we’re going to be talking Pinterest! We all love Pinterest for inspiration and beautiful images of exotic destinations and dreamy closets, but we often underestimate it’s power as a blogging tool. When I started taking advantage of Pinterest as the tool it is, my blog traffic took off… and hasn’t stopped since! The best part of Pinterest is that it does the work for you. You create great pins and people repin, driving traffic to you. It’s easy to go viral too, in comparison to other social media platforms. I want to tell you that Pinterest works for me even though I have a small account (not even 400 followers! Although I’d love for you to come hang out and give me a follow… @darlingaprilc ) You don’t have to have a huge following to have Pinterest success. I truly hope my experience and tips help you to utilize Pinterest to it’s full potential!
First, if you don’t have “Rich Pins” enabled yet, that’s your FIRST priority. Rich pins are what gives people the bolded, professional looking caption on Pinterest. It makes all the difference and makes your profile way more professional.
You should also make sure you have “pin it” buttons on your blog that pop up over your pics so your readers can pin if they want. Your photos should have names (not 63628.jpeg) because when anyone pins an image from your site, the file name pops up. If you have WordPress, when you click the photo to resize, just rename it too. Trust me on this one. I’ve included an example of a rich pin below!
This pin has brought me at least 1 page view every single day and I published it months ago. It’s an older post but the pin has done very well and people click it because it offers a blog post with useful information.
Here’s what I’ve found to make a great pin:
1. Pins should ALWAYS be vertical images because they take up way more room on the Pinterest feed and get noticed.
2. Pins should to be great quality images… the most common pins from fashion bloggers are good quality.
3. Pins should have a caption or title that entices readers to click through to it! Offer useful information in your posts. Try to think about what you would click to read.
How I use Pinterest for the blog:
I have my boards that I use for inspiration… fall and winter style, spring style, home decor, office space, dream closet, future kids, shoes, accessories, etc. This is where the things we all scroll through Pinterest and love go. It’s important that MOST of these are niche- related. I have a dream home board, a travel board, and a future kids board and those are technically not niche related. However, they are things I love to pin and I feel like my ideal audience enjoys them too.
I have boards for my content. I have one board that is specifically used to pin my original content. When I publish a blog post or post an Instagram photo, I pin them to this board. This board is SO important. I used to choose just one photo from each post to pin but I am now pinning more of them onto this board. The description of this board should include a brief description of your blog or your link. This board should have a name that makes it easily recognizable as your content.
I have my boards organized strategically. When someone comes to your profile, they are going to gravitate towards the boards in the first row. I have my blog board first, then my relevant fashion related boards, closet inspiration, etc. I never put a board at the top that I don’t pin to very often.
After I’ve pinned some images from my feed of people and boards I follow, I will slowly pin my original content to other boards. I will typically resin a pin from my personal board onto another board. Let’s say I pinned my most recent Spring outfit onto the “Darling April” board, I will repin that exact pin onto my “Spring Outfit Inspiration” board. If I have a cute Instagram photo of my shoes that I pinned, I’ll repin it onto a second board of mine that is titled, “Shoes.” This way you can continue to repin your older content and get it more traffic. It’s important to not ONLY pin your own content. If you look at my pins as a whole, it’s a mix and I’m careful to pin from my feed in between my own content.
I repin from my feed strategically. I don’t just look up “blond balayage” or “girly offices” and go on a spree, pinning 50 pictures of that one thing. I go through my feed and will choose a fashion pin, then a home pin, a couple of quotes, etc. I’m integrating my own content in there too. This helps you to make sure you’re not obnoxious to your followers and keeps you balanced. I also be careful about colors. Kind of like Instagram, you want your Pinterest dashboard to be pretty!
Occasionally pin from the source. Apparently Pinterest values you more in their algorithm if you pin directly from websites. I forget to do this but try to go to blogs and pin an image or two when I can.
Follow people. In my opinion, you can’t follow too many pin boards. Follow people and repin their content. I follow at least one board from EVERY person who follows me. I may not be interested in their food board, but I like their makeup board, etc.
Create graphic images. These are super pinnable and people love them. Any time, it’s appropriate or your blog post is teaching something, make one! Pic monkey is free and there’s so many options. Find a style you like and stick to it. Browse through Pinterest and see which types draw you in. However, you should always keep it the same style (font, overlay, etc.) so it’s recognizable to your brand. Get creative with it!! I have my images ready the night before a post goes up so it’s seamless in the morning.
Pin often. I’m working on this because it’s tough but they say to pin 30-50 pins daily. Sometimes I’ll “like pins” so I can grab from them later when I need something to pin if that makes sense. There’s services to schedule pins too. I personally don’t have not enjoyed using them. I would rather do it myself but it may be a good option for you. I don’t let a day go by without pinning, especially my own content, OLD and new.
Keep it fun! Pinterest is totally my inspiration board and these rules aren’t to be taken as bible. I use Pinterest as a tool and a creative, inspiring space. Sometimes I break my own rules and pin sporadically, simply because I enjoy it! Let yourself enjoy it and draw inspiration from it AND use it to better your blog!
Be sure to head over to the other ladies posts by clicking these images below to learn about how you can use other social media platforms for your blog!